About Us

"We genuinely believe that gifting should be thoughtful and personal. Unlike throwaway fashion pieces, our jewelry is designed to be treasured and kept forever. Each piece is made by hand and personalized with your special words and dates; capturing your moments and memories to create a unique gift for yourself and your beloved ones."


 How it all began :

My name is Mahmoud Waheed, I started my business in 2020 in Dubai, UAE. After living in UAE for 10 years working for an international airline the pandemic hit and I was made redundant.

I always wanted to have my own business and with the support of my beloved wife Nuria and my family I managed to start Craft It. We started small, using only social media platforms.
With Kareem's help we started the project on Instagram and later on I was lucky to find my partner Mounir who shares the same passion for business. Together we are launching our website aiming to provide exceptional added value.
'Our value, mission and vision'

We strive to offer the highest quality of personalized accessories and jewelries along with the best customer service experience.
Every item is handcrafted with love and created with our customer in mind.